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Beauty Industry, Beauty Launches

Leisurée Brand Lively Moves into Beauty by Launching Fragrance Today

Expands beyond lingerie to beauty

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By: Jamie Matusow

Editor-in-Chief

Lively started two years ago with over 50 styles of undies, bodysuits, bras and swim, and is now moving into the beauty space with it’s first fragrance, released today. The fragrance—Jasmine. Sea. Sun.—was manufactured by Firmenich. 
 
CEO Michelle Cordeiro Grant says, “Lively is a brand built by women for women focusing on body positivity and community while investing in our consumers to bring them a brand that makes them look, feel and live confidently.” 
 
“The Lively fragrance has become an extension of the brand that maintains a sense of empowerment and confidence—it transcends our customers to a place where they feel their best selves no matter where they are,” says Grant, adding: “Using notes of jasmine petals and a hint of sea salt, the scent creates a moment where our customers can take a step back and rejuvenate from their hectic day.” Lively went through five rounds of 20 fragrances until narrowing down to what they deemed to be the perfect scent for the brand. 
 

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